A plus point is that you can launch a resource center as a work in progress. This form of content marketing is truly perpetual. Is it worth it? Again, let's take a look at CarCare.org: car maintenance performance Pretty awesome, but… Does CarCare.org have an advantage in being a standalone, non-profit website? Probably, because some schools, government agencies, and corporate websites have a policy against linking to e-commerce sites. That said, if CarCare.org content lived on an auto parts website, I know from experience that it would work exceptionally well at attracting links. As a bonus, this type of content uses Google's quality algorithms. Advertising Continue reading below This is what Google refers to when they preach the gospel of "publishing good content to get links".
These are the types of links that will stand the test of time. Even without the benefit of SEO, these links are great because they hair masking service can potentially drive massive amounts of highly relevant traffic to your website. At SEJ, we've done hundreds of interviews, surveys, and now to learn from other SEO marketers. And, about a month ago, I sent out a survey to 215 SEOs to discuss what they're currently working on. Here is what I discovered. Over the past year, the SEO industry has changed a lot . We've all had hundreds of conversations at conferences, on podcasts, and over email discussing the future of search marketing.
At our weekly SEJ editorial meetings, our amazing news writers Matt Southern and Danny Goodwin give the SEJ team extremely valuable insight into the changing landscape of SEO. And, when a new Google algorithm update arrives or Facebook updates its metrics, the SEJ team uses it as an opportunity to learn, grow, and share with the SEO community. But one of the biggest challenges we face as the SEO industry as a whole is to come together and learn from each other. For example, I get tons of emails for new articles. Juicy, brilliant (and sometimes spammy) articles that give me insight into the best SEO minds and tools. Advertising Continue reading below And this idea is extremely valuable.